Peshastin inventor Melissa Ortega has seen sales of her company’s Sphinx Inflatable Personal Lounger, um, explode in recent months after snagging product mentions on national TV, magazines, newspapers and websites.
“I’ve been working my tail off to promote my product,” said Ortega, owner of Castle & Bay, the online retailer she created to sell the beach-and-pool accessory. “The results have been fantastic.”
For example, on Amazon.com sales of the Sphinx have jumped from two per week to up to 14 per day.
In recent months, Ortega has joined with a group of nine other women inventors in a nationwide push to market their own summertime inventions. Such as: The Bogg Bag, a washable beach bag made of the same plastic as the popular Crocs sandals; the IceHuggy, an adjustable insulated sleeve for freeze sticks and popsicles; Sand Gone, a dry powder that helps remove remove sand from a beach-lover’s body; and Ortega’s Sphinx.
What’s a Sphinx? It’s an inflatable lounger that allows the users to relax comfortably (face up or face down) poolside or at the beach. It comes with a second piece — an inflatable media holder — that props up a book or magazine or iPad. Even better, the lounger comes with its own small cooler for snacks and drinks, and even has a cup holder.
In June, the Sphinx was chosen as a top Father’s Day gift on the Hallmark Channel’s Home & Family show. And earlier this month, the Sphinx appeared on NBC’s Today Show as one of summer’s hot products and also grabbed a mention in USA Today. This month, the inflatable invention will appear in Malibu Magazine, the slick California publication, and will soon be reviewed by Oprah Winfrey’s O Magazine for possible inclusion on its Christmas gift list in the December issue.
“It’s lots of fun selling something you created yourself,” said Ortega. “Thankfully, business just keeps growing.”
Details: The Sphinx Personal Lounger, $49.95, sold by retailerscastleandbay.com, amazon.com, brookstone.com and beachstore.com. Phone:(808) 895-6678.